A new vision for a beauty hall concept
Visioning of ‘The Beauty Hall of the Future’ at Royalmount.
Advisory on ongoing design, new brand architecture, brand identity, communications, creative, and strategic positioning and go-to-market plans.
Global Brand Evolution
The world’s first pop culture beauty brand, MAC has grown internationally and achieved unparalleled success and scale. As it looks forward to its next phase of growth, KINDUSTRY was engaged to help reformulate the essence of the brand to ensure ongoing cultural relevance, global application, and the evolution of its progressive social mission and communications point of view.
Bringing a heritage brand into today
Throughout the 40 year history of the Michael Kors brand, there have been many eras. The 80’s defined by glamour, the 90s by pared-down luxury and power dressing, the 00s by the aspirational jet-set lifestyle. Today, the brand is exploring what its next era means in the context of the modern customer, new codes of luxury, and the cultural conversation of today.
KINDUSTRY was engaged to help craft a fresh vision and new brand architecture, customer archetyping, deep dives into generational shifts and consumer insights, and evocative directions for future narratives and campaigns.
Where Luxury Cosmetics Meets Wearable Technology
When launching a revolutionary new beauty technology, Nannette de Gaspé engaged Kindustry to help define and create a brand that would break through in a cluttered luxury beauty market.
KINDUSTRY helped develop the brand universe, narrative, packaging design, store fixture design and digital commerce site that launched the award winning new brand.
Imagining Beauty with Impact
KINDUSTRY worked with Sephora, the beauty retail juggernaut, on the development of cutting edge, multi-channel cause-marketing platforms.
While Sephora has been able to create an exciting multi-category offering and experience, Kindustry was also asked to look at approaches on how to strategically position one of its largest categories to compete more effectively with powerful global uni-category brands and retailers.
Inspiring Engagement Through Education
Codes in the luxury space are changing as cultural forces and younger generations begin to participate more readily in the market.
KINDUSTRY worked with Kérastase to develop an interactive luxury branding conference and workshops, attended by its leaders and most important and influential customers, on the future of luxury and building communities in a rapidly changing industry.
