Over the course of its more than 275 year history, Sotheby’s has become the world’s largest secondary market for art and collectables. Its global footprint and the scale of its offering positions Sotheby’s as the world’s pre-eminent art and luxury ecosystem.

KINDUSTRY has worked (and continues to work) with Sotheby’s on helping to redefine its brand DNA and how to best position the brand for the future creating a compass for all stakeholders to align around a common vision.

KINDUSTRY also worked to help clarify, re-organize, and re-express its web of offerings in order to shine a brighter and more intuitive light on its compelling value proposition and how clients can successfully engage at all levels, and on their terms, with the organization.

In addition to the visioning of Sotheby’s Financial Services, KINDUSTRY has developed brand and creative directions for its online auction business, Sotheby’s Wine, and Sotheby’s Gentlemen business while continuing to advise on evolving the brand to meet changing customer expectations and sensibilities in today’s luxury cultural market.

As the men’s luxury market continues to grow, brands are looking for ways of creating deeper connections with this underserved constituency. KINDUSTRY worked with Holt Renfrew on the creation of its first men’s oriented brand and concept including the development of a new luxury strategy and environment.

KINDUSTRY collaborated with the leadership team on the design of a new small scale department store concept, a newly formed brand architecture, brand identity, content, ad campaigns, strategic partnerships and visual merchandising, resulting in the launch of a multi-layered, thoughtfully curated environment for the modern man.