KINDUSTRY
Looks at impact in three dimensions:
1. Culturally-iconic communications campaigns
2. Brand strategy and communications for important NGOs and institutions
3. Investing in and guiding transformative social businesses
Our Approach
When we conceived of KINDUSTRY, many years ago, it followed the success of a pioneering global impact campaign for a fashion brand that resonated across generations and markets worldwide.
It became apparent that profit and the greater good could be aligned and create powerful synergies.
This was the inspiration for KINDUSTRY.
Impact Examples
The ALDO FIGHTS AIDS campaign shot by Peter Lindburgh included 30 A-list celebrities and was one of the very first of its kind, bringing social impact marketing to the world in a bold, provocative and aesthetically beautiful way. Launched globally, it was a multi-channel, multi-lingual and multi-cultural campaign which raised millions of dollars, achieved billions of impressions worldwide and became a case study at the Wharton School of Business and others.
In partnership with the the Offices of the Secretary-General and the President of the General Assembly, KINDUSTRY developed narratives, creative assets, strategic partnerships and a global social media communications platform for the 75th UN General Assembly, attended by 140 Heads of State and Government, UN leadership, and youth representatives, held virtually for the first time in its history on September 21st, 2020.
KINDUSTRY developed a branded platform and strategy for US Artisan Action Network - an initiative of the Clinton Foundation aiming at building a broad coalition of cross-sector partners committed to strengthening the artisan sector in the United States. The goal of the network is to promote socio-economic inclusion, job creation, preserve important skills and cultural traditions, and support the revitalization of distressed communities across the country.
Working with the member states of the Caribbean, The Caribbean Tourism Organization, the Caribbean Hotel and Tourism Association, The Clinton Foundation and Expedia Group, among other important stakeholders, KINDUSTRY is working to develop the strategic and communications roadmap for a more resilient, sustainable, progressive, and globally competitive regional branding and marketing strategy for the Caribbean.
Reefugia is an impact company focusing on the acute global threat of coral reef extinction, through proprietary data collection, generative A.I., and 3D printing technology for new “super” reef creation. KINDUSTRY is engaged as an investor and in crafting their brand vision, go-to-market strategy, and fundraising aid.