“The future we want, the UN we need”
This moment in time, as our world is at risk on so many fronts, the need for global cooperation and unity in solving the planet’s most critical issues has never been greater.
In partnership with the the Offices of the Secretary-General and the President of the General Assembly, KINDUSTRY developed narratives, creative assets, strategic partnerships and a global social media communications platform for the 75th UN General Assembly, attended by 140 Heads of State and Government, UN leadership, and youth representatives, held virtually for the first time in its history on September 21st, 2020.
From Fashion Retailer to Global Social Impact Leader
Hear no evil, See no evil, Speak no evil
The ALDO FIGHTS AIDS campaign was one of the very first of its kind, bringing social impact marketing to the world in a bold, provocative and aesthetically beautiful way.
Launched globally, it was a multi-channel, multi-lingual and multi-cultural campaign at the very beginning of the cause marketing revolution and acted as a catalyst for the rapid growth of this new approach to branding and marketing.
The campaign raised millions of dollars, achieved billions of impressions worldwide and became a case study at the Wharton School and others.
Brand Caribbean 2.0
The Caribbean is one of the most iconic and tourism dependent regions in the world. In the last few years, it has begun to lose market share due to environmental factors including devastating hurricanes, the disruptive nature of technology, and changing consumer behavior. At risk is the socio-economic health of the region. Working with the member states of the Caribbean, The Caribbean Tourism Organization, the Caribbean Hotel and Tourism Association, The Clinton Foundation and Expedia Group, among other important stakeholders, KINDUSTRY is working to develop the strategic and communications roadmap for a more resilient, sustainable, progressive, and globally competitive regional branding and marketing strategy for the Caribbean.
US Artisan Brand Platform
KINDUSTRY developed a branded platform and strategy for US Artisan Action Network - an initiative of the Clinton Foundation aiming at building a broad coalition of cross-sector partners committed to strengthening the artisan sector in the United States.
The goal of the network is to promote socio-economic inclusion, job creation, preserve important skills and cultural traditions, and support the revitalization of distressed communities across the country.
Strategic Playbook for MetaHistory
KINDUSTRY engaged with MetaHistory museum of war, an NFT platform commemorating the events in the Ukrainian war, preserving the truth, and collecting donations for humanitarian aid through the sale of NFTs.
KINDUSTRY developed a strategic playbook for Metahistory, which detailed a focussed plan to achieve the vision/construct, a suggested cadence of NFT ‘drops’, an artist open call Discord group, a pricing strategy, a plan for global strategic partnerships and a marketing and transparency strategy.
The new silk scarf imperative
VOILÀ LES HÉROÏNES or VLH is the new progressive fashion and cultural brand living at the intersection of style and meaning, with a definitive sense of edge and elegance. From KINDUSTRY VENTURE, VLH brings thoughtful stories and products of impeccable quality to the world meant to positively impact the lives of its flag bearers. VLH’s first product line consists of Italian made, 100% pure silk scarves, born out of a quiet hospital room following a heart wrenching 13-hour brain tumor surgery performed on founder, Danielle Hoppenheim. Exclusively launched at like-minded retail pioneer Fred Segal, VLH is growing into the definitive next-generation consumer brand soon expanding its horizon in fashion, wellness and beauty.
True to its story and ethos, VLH will be introducing its human/social impact program: VLH Creative Studios, where a portion of the proceeds from sales will go towards launching a free digital scarf design platform. The hope is for others to find power through creativity, art and self-expression.
