Defining the Luxury Ecosystem

 

As Four Seasons continues to grow internationally, the nature of travel and of luxury living is changing. KINDUSTRY worked with Four Seasons and its partners on pushing its brand essence, vision and promise forward to meet these new challenges.

From mapping the psychology of customer archetypes, developing campaign platforms and creative and digital assets, as well as large-scale interactive and imaginative events, Kindustry worked with the brand to redefine inspired living in its hotel and residential projects.

 
 

Branding luxury expedition travel.

 

As trends continue to push in the direction of more meaningful and epic travel, LINDBLAD EXPEDITIONS - the most trusted name in luxury expedition travel - is well positioned as the original and authentic expedition company, operating smaller ships, and buoyed by its partnership with National Geographic.

KINDUSTRY was engaged to help LINDBLAD EXPEDITIONS reposition strategic destinations for growth and to develop creative templates to uniquely express its offering to existing and prospect guests. The work included a strategic orientation (i.e.: repositioning and identifying key differentiators per region, developing guest segments, defining the brand experience), an evolution of the visual universe (definition of creative filters, campaign platforms, messaging matrix, image library), as well as creative templates (elaborate print and display advertising templates).

 
 

 Rethinking the Art hotel of the future

 

KINDUSTRY has been approached by a real estate development and investment firm - headquartered in Los Angeles - to rethink the concept of an Art hotel for a mixed-use complex in LA’s burgeoning Arts District. Starting with the visioning, narrative building, brand architecture, communications, and ideation for the art hotel of the future, KINDUSTRY crafted the definitive hotel and lifestyle brand, the most important gathering place for a global and local community of the art and culture obsessed.

Ten locations are planned in the world's top cultural centres over the next few years.