Creative universes that transcend generations: A clue for brands

Creative visionaries that generate worlds of wonder, thought-provocation and visual stimuli are a rare breed, yet are ever so important for defining legacy brands. 

Amongst the celebrity frenzy we have seen at Fondazione La Biennale di Venezia this past week, we were pleased to see Sir Ridley Scott receive the Cartier Glory To The Filmmaker Prize for his original, progressive and novel ideas.

Scott has inspired many with his originality, creativity, and ability to manifest iconic universes that transcend reality, launch adventures and keep any viewer on the edge of their cinema seat.

Pure imagination fed into Scott’s films, like the multi-sensory and “neo-noir” landscape of Blade Runner and into the diverse and immersive worlds of Alien, Thelma & Louise, Gladiator and now House of Gucci (2021).

Blade runner especially set the tone for Scott’s visionary and original thought in a way that influenced generations to come. The conceptualisation of the dystopian world (not to mention the social commentary on overpopulation, genetic engineering and human nature) storyboarded a blueprint of the future. He created a landscape that was so remarkable, it created the legacy of Ridley Scott (and also carried many motifs, messages and visual effects worth emulating over 30 years later in the Blade Runner 2049 remake).

As KINDUSTRY specialises in thinking about how people live, consume and unite, we find it fitting to discuss Scott’s work through the lens of creative techniques for breaking through and connecting to audiences near and far. 

Conceptualising something completely new and visionary has its risks and rewards, however, in the case of Scott, originality was the foundation for creating an epochal body of work. 

This type of thinking is extremely synergetic to the type of work our clients exceed with, and is particularly salient to creating a strong visionary brand. Through strategy, creativity and communications, we help solve critical pain points that brands and organisations face today through designing progressive and culturally relevant legacies.

So, what are your thoughts on Scott’s work and how to craft a creative, and generational-withstanding universe?