From Fashion Retailer to Global Social Impact Leader
Hear no evil, See no evil, Speak no evil
The ALDO FIGHTS AIDS campaign was one of the very first of its kind, bringing social impact marketing to the world in a bold, provocative and aesthetically beautiful way.
Launched globally, it was a multi-channel, multi-lingual and multi-cultural campaign at the very beginning of the cause marketing revolution and acted as a catalyst for the rapid growth of this new approach to branding and marketing.
The campaign raised millions of dollars, achieved billions of impressions worldwide and became a case study at the Wharton School and others.
