The new silk scarf imperative
VOILÀ LES HÉROÏNES or VLH is the new progressive fashion and cultural brand living at the intersection of style and meaning, with a definitive sense of edge and elegance. From KINDUSTRY VENTURE, VLH brings thoughtful stories and products of impeccable quality to the world meant to positively impact the lives of its flag bearers. VLH’s first product line consists of Italian made, 100% pure silk scarves, born out of a quiet hospital room following a heart wrenching 13-hour brain tumor surgery performed on founder, Danielle Hoppenheim. Exclusively launched at like-minded retail pioneer Fred Segal, VLH is growing into the definitive next-generation consumer brand soon expanding its horizon in fashion, wellness and beauty.
True to its story and ethos, VLH will be introducing its human/social impact program: VLH Creative Studios, where a portion of the proceeds from sales will go towards launching a free digital scarf design platform. The hope is for others to find power through creativity, art and self-expression.