Branding luxury expedition travel.

As trends continue to push in the direction of more meaningful and epic travel, LINDBLAD EXPEDITIONS - the most trusted name in luxury expedition travel - is well positioned as the original and authentic expedition company, operating smaller ships, and buoyed by its partnership with National Geographic.

KINDUSTRY was engaged to help LINDBLAD EXPEDITIONS reposition strategic destinations for growth and to develop creative templates to uniquely express its offering to existing and prospect guests. The work included a strategic orientation (i.e.: repositioning and identifying key differentiators per region, developing guest segments, defining the brand experience), an evolution of the visual universe (definition of creative filters, campaign platforms, messaging matrix, image library), as well as creative templates (elaborate print and display advertising templates).