Brand Caribbean 2.0
The Caribbean is one of the most iconic and tourism dependent regions in the world. In the last few years, it has begun to lose market share due to environmental factors including devastating hurricanes, the disruptive nature of technology, and changing consumer behavior. At risk is the socio-economic health of the region. Working with the member states of the Caribbean, The Caribbean Tourism Organization, the Caribbean Hotel and Tourism Association, The Clinton Foundation and Expedia Group, among other important stakeholders, KINDUSTRY is working to develop the strategic and communications roadmap for a more resilient, sustainable, progressive, and globally competitive regional branding and marketing strategy for the Caribbean.