As the men’s luxury market continues to grow, brands are looking for ways of creating deeper connections with this underserved constituency. KINDUSTRY worked with Holt Renfrew on the creation of its first men’s oriented brand and concept including the development of a new luxury strategy and environment.

KINDUSTRY collaborated with the leadership team on the design of a new small scale department store concept, a newly formed brand architecture, brand identity, content, ad campaigns, strategic partnerships and visual merchandising, resulting in the launch of a multi-layered, thoughtfully curated environment for the modern man.